Can you paint some barbecue on that?

Posted by on Oct 31, 2016 in News | No Comments

            I still have the email from the Caveman Foods brand manager: “Not sure how, but getting some kind of BBQ in the Spicy BBQ would be great. See what you can do.”  I had been fooling around with different variations on the ingredients for the new Caveman Foods Chicken Primal […]

What noodles look like after studying zen

What noodles look like after studying zen

Posted by on Oct 14, 2016 in News, Packaging illustration | No Comments

Photography or Illustration? Choosing illustration vs photography is a fundamental decision when thinking out a new food packaging design. Sometimes you want to use illustration because your competitors are using photography. Illustration can add an element of fantasy, depicting the taste as it exists in the imagination of the consumer. A painting can also add a precious and […]

Sweet, hot, and works well with designers

Sweet, hot, and works well with designers

Posted by on Sep 16, 2016 in News | No Comments

Cave men didn’t have cameras, so Caveman Foods wanted the art for the Chicken Primal Bars to look hand-painted, yet a little more realistic than the usual work others were doing on walls of caves. They wanted the art realistic because humans were such visual creatures. Just seeing the sparkling, tasty ingredients would make human mouths water. Not to mention that […]

Chips-It Gets a New Big Box

Chips-It Gets a New Big Box

Posted by on Jul 19, 2016 in News, Packaging illustration | No Comments

The new Chips-It box, designed by branding agency, Gauger and Associates, won awards in the 2017 Graphis Design Annual for packaging design—with an illustration by Paul Mirocha.

What do Cave Men Eat?

What do Cave Men Eat?

Posted by on Oct 19, 2015 in News, Packaging illustration, Recent projects | No Comments

Up until early 2015, cave men ate this: Then the CaveMan brand nutrition bars evolved a bit, they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The […]

Free “Make Way for Monarchs” Poster

Free “Make Way for Monarchs” Poster

Posted by on Apr 25, 2014 in Graphic design, Posters, Recent projects | 2 Comments

MONARCH BUTTERFLIES: they are identifiable by any school child. And they are common as robins and daisies, right? Not necessarily. Don’t take anything beautiful for granted. Scientists have documented a 90% decline in numbers of this iconic species since the mid-1990s. Part of this is because of over-use of herbicides on farms, yards, and roadsides […]

Make Way for Monarchs

Make Way for Monarchs

Posted by on Mar 13, 2014 in Drawing, Graphic design, News, Recent projects | One Comment

  Color is pretty, but usability is even better. Even in this highly technological age of rich media, there is a place for the simplicity of pen and ink. I created this scratchboard-style illustration of a Monarch butterfly for the Make way for Monarchs campaign. There will be color versions in the future, but I […]

More Medicinal Plants

More Medicinal Plants

Two recent additions to the new line of organic Alvita herbal tea packages. I think I have now painted almost every medicinal plant used in commercial teas. I try to sample the teas when I am working on them, but just painting these beautiful plants is therapeutic in itself. After about 35 of these packages, […]

Herbal Tea Garden

Herbal Tea Garden

Posted by on Feb 5, 2014 in News | No Comments

 Herb Garden, my page for the Natural Science Illustration section of the upcoming Medical Illustration Sourcebook no. 27

Alvita.com Features Botanical Art

Alvita.com Features Botanical Art

Posted by on Dec 9, 2013 in News | No Comments

Alvita Designs Web Site Around New Botanical Illustrations by Paul Mirocha When I run out of design ideas, I often turn to botany. Plants always come through for me as design solutions when all else fails. Each plant species is a beautiful, elegant design solution in itself, a variation on the theme for its botanical […]