What noodles look like after studying zen

What noodles look like after studying zen

Posted by on Oct 14, 2016 in News, Packaging illustration | No Comments

Photography or Illustration? Choosing illus­tra­tion vs photog­raphy is a funda­mental decision when thinking out a new food packaging design. Sometimes you want to use illus­tra­tion because your competi­tors are using photog­raphy. Illustration can add an element of fantasy, depicting the taste as it exists in the imagi­na­tion of the consumer. A painting can also add a precious and […]

Chips-It Gets a New Big Box

Chips-It Gets a New Big Box

Posted by on Jul 19, 2016 in News, Packaging illustration | No Comments

The new Chips-It box, designed by branding agency, Gauger and Associates, won awards in the 2017 Graphis Design Annual for packaging design—with an illus­tra­tion by Paul Mirocha.

What do Cave Men Eat?

What do Cave Men Eat?

Posted by on Oct 19, 2015 in News, Packaging illustration, Recent projects | No Comments

Up until early 2015, cave men ate this: Then the CaveMan brand nutri­tion bars evolved a bit, they got a new logo, and substi­tuted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The […]

More Medicinal Plants

More Medicinal Plants

Two recent additions to the new line of organic Alvita herbal tea packages. I think I have now painted almost every medic­inal plant used in commer­cial teas. I try to sample the teas when I am working on them, but just painting these beautiful plants is thera­peutic in itself. After about 35 of these packages, […]

A Good, Clean Splash

A Good, Clean Splash

Posted by on Feb 5, 2013 in News, Packaging illustration, Recent projects | One Comment

Twinlab is a major manufac­turer and marketer of sports nutri­tion products. Responding to an evolving market, the brand managers decided that the next gener­a­tion of nutri­tional drinks would need to be for the mass market, appealing to both women and men, and be free of all artifi­cial flavors, color­ings, sweet­eners, and question­able or banned substances. […]