What do Cave Men Eat?

What do Cave Men Eat?

Posted by on Oct 19, 2015 in News, Packaging illustration, Recent projects | No Comments

Up until early 2015, cave men ate this: Then the CaveMan brand nutrition bars evolved a bit, they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The […]

Free “Make Way for Monarchs” Poster

Free “Make Way for Monarchs” Poster

Posted by on Apr 25, 2014 in Graphic design, Posters, Recent projects | 2 Comments

MONARCH BUTTERFLIES: they are identifiable by any school child. And they are common as robins and daisies, right? Not necessarily. Don’t take anything beautiful for granted. Scientists have documented a 90% decline in numbers of this iconic species since the mid-1990s. Part of this is because of over-use of herbicides on farms, yards, and roadsides […]

Make Way for Monarchs

Make Way for Monarchs

Posted by on Mar 13, 2014 in Drawing, Graphic design, News, Recent projects | One Comment

  Color is pretty, but usability is even better. Even in this highly technological age of rich media, there is a place for the simplicity of pen and ink. I created this scratchboard-style illustration of a Monarch butterfly for the Make way for Monarchs campaign. There will be color versions in the future, but I […]

More Medicinal Plants

More Medicinal Plants

Two recent additions to the new line of organic Alvita herbal tea packages. I think I have now painted almost every medicinal plant used in commercial teas. I try to sample the teas when I am working on them, but just painting these beautiful plants is therapeutic in itself. After about 35 of these packages, […]

Rebranding Alvita Tea

Rebranding Alvita Tea

Posted by on Dec 3, 2013 in News, Recent projects | No Comments

Botanical art for a new tea package design See more of Paul’s botanical illustrations for vintage and re-branded Alvita packages.   For years, I used to admire the design of  Alvita Tea packages whenever I was in a high-end health food store, with the legacy white boxes featuring botanical paintings. With 46 different herbs, the […]

Protein: Crunchy and Delicious

Protein: Crunchy and Delicious

Posted by on Feb 18, 2013 in News, Recent projects | No Comments

Cytosport is a major manufacturer of sports nutrition products. Their line of Muscle Milk bars are enough to make one decide to go to the gym and start working out– if only to have a good excuse to eat lots of them. They have the same amount of protein that’s in a hamburger, but basically […]

Walk on the Wild Side

Walk on the Wild Side

Posted by on Feb 15, 2013 in Recent projects | No Comments

  The wild side is probably somewhere in your neighborhood. Gather plants as you walk and cook them up for dinner. Don’t worry that most of them are weeds. Don’t criticize until your tasted them. I drew these botanical illustrations for Carolyn Niethammer’s recent book Cooking the Wild Southwest. It’s actually an updated and rewritten […]

A Good, Clean Splash

A Good, Clean Splash

Posted by on Feb 5, 2013 in News, Packaging illustration, Recent projects | One Comment

Twinlab is a major manufacturer and marketer of sports nutrition products. Responding to an evolving market, the brand managers decided that the next generation of nutritional drinks would need to be for the mass market, appealing to both women and men, and be free of all artificial flavors, colorings, sweeteners, and questionable or banned substances. […]

Too Cute to Kill?

Too Cute to Kill?

Posted by on Jan 13, 2013 in News, Recent projects | No Comments

Corry’s Snail and Bug Death comes in a package that has been around since the 1930s and has a lot of brand recognition. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illustration needed some help too. Still, it was very important that loyal customers […]