What do Cave Men Eat?

What do Cave Men Eat?

Posted by on Oct 19, 2015 in News, Packaging illustration, Recent projects | No Comments

Up until early 2015, cave men ate this: Then the CaveMan brand nutri­tion bars evolved a bit, they got a new logo, and substi­tuted a photo­graph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photo­graph well. The […]

Free “Make Way for Monarchs” Poster

Free “Make Way for Monarchs” Poster

Posted by on Apr 25, 2014 in Graphic design, Posters, Recent projects | 2 Comments

MONARCH BUTTERFLIES: they are identi­fi­able by any school child. And they are common as robins and daisies, right? Not neces­sarily. Don’t take anything beautiful for granted. Scientists have documented a 90% decline in numbers of this iconic species since the mid-1990s. Part of this is because of over-use of herbi­cides on farms, yards, and roadsides […]

Make Way for Monarchs

Make Way for Monarchs

Posted by on Mar 13, 2014 in Drawing, Graphic design, News, Recent projects | One Comment

  Color is pretty, but usability is even better. Even in this highly techno­log­ical age of rich media, there is a place for the simplicity of pen and ink. I created this scratch­board-style illus­tra­tion of a Monarch butterfly for the Make way for Monarchs campaign. There will be color versions in the future, but I designed […]

More Medicinal Plants

More Medicinal Plants

Two recent additions to the new line of organic Alvita herbal tea packages. I think I have now painted almost every medic­inal plant used in commer­cial teas. I try to sample the teas when I am working on them, but just painting these beautiful plants is thera­peutic in itself. After about 35 of these packages, […]

Rebranding Alvita Tea

Rebranding Alvita Tea

Posted by on Dec 3, 2013 in News, Recent projects | No Comments

Botanical art for a new tea package design See more of Paul’s botan­ical illus­tra­tions for vintage and re-branded Alvita packages.   For years, I used to admire the design of  Alvita Tea packages whenever I was in a high-end health food store, with the legacy white boxes featuring botan­ical paint­ings. With 46 different herbs, the […]

Protein: Crunchy and Delicious

Protein: Crunchy and Delicious

Posted by on Feb 18, 2013 in News, Recent projects | No Comments

Cytosport is a major manufac­turer of sports nutri­tion products. Their line of Muscle Milk bars are enough to make one decide to go to the gym and start working out– if only to have a good excuse to eat lots of them. They have the same amount of protein that’s in a hamburger, but basically […]

Walk on the Wild Side

Walk on the Wild Side

Posted by on Feb 15, 2013 in Recent projects | No Comments

  The wild side is probably somewhere in your neigh­bor­hood. Gather plants as you walk and cook them up for dinner. Don’t worry that most of them are weeds. Don’t criti­cize until your tasted them. I drew these botan­ical illus­tra­tions for Carolyn Niethammer’s recent book Cooking the Wild Southwest. It’s actually an updated and rewritten […]

A Good, Clean Splash

A Good, Clean Splash

Posted by on Feb 5, 2013 in News, Packaging illustration, Recent projects | 2 Comments

Twinlab is a major manufac­turer and marketer of sports nutri­tion products. Responding to an evolving market, the brand managers decided that the next gener­a­tion of nutri­tional drinks would need to be for the mass market, appealing to both women and men, and be free of all artifi­cial flavors, color­ings, sweet­eners, and question­able or banned substances. […]

Too Cute to Kill?

Too Cute to Kill?

Posted by on Jan 13, 2013 in News, Recent projects | No Comments

Corry’s Snail and Bug Death comes in a package that has been around since the 1930s and has a lot of brand recog­ni­tion. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illus­tra­tion needed some help too. Still, it was very impor­tant that loyal customers […]