Can you paint some barbecue on that?

October 31, 2016By PaulNews No Comments

I still have the email from the Caveman Foods brand manager: “Not sure how, but getting some kind of BBQ in the Spicy BBQ would be great. See what you can do.”  I had been fooling around with different variations on the ingredients for the new Caveman Foods Chicken Primal Bar packages. The combinations of ingredients … Read More

What noodles look like after studying zen

October 14, 2016By PaulNews, Packaging illustration No Comments

Photography or Illustration? Choosing illustration vs photography is a fundamental decision when thinking out a new food packaging design. Sometimes you want to use illustration because your competitors are using photography. Illustration can add an element of fantasy, depicting the taste as it exists in the imagination of the consumer. A painting can also add a precious and … Read More

Sweet, hot, and works well with designers

September 16, 2016By PaulNews No Comments

Cave men didn’t have cameras, so Caveman Foods wanted the art for the Chicken Primal Bars to look hand-painted, yet a little more realistic than the usual work others were doing on walls of caves. They wanted the art realistic because humans were such visual creatures. Just seeing the sparkling, tasty ingredients would make human mouths water. Not to mention that … Read More

What do Cave Men Eat?

October 19, 2015By PaulNews, Packaging illustration, Recent projects No Comments

Up until early 2015, cave men ate this: Then the CaveMan brand nutrition bars evolved a bit, they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The … Read More

Make Way for Monarchs

March 13, 2014By PaulDrawing, Graphic design, News, Recent projects 1 Comment

  Color is pretty, but usability is even better. Even in this highly technological age of rich media, there is a place for the simplicity of pen and ink. I created this scratchboard-style illustration of a Monarch butterfly for the Make way for Monarchs campaign. There will be color versions in the future, but I … Read More

Herbal Tea Garden

February 5, 2014By PaulNews No Comments

 Herb Garden, my page for the Natural Science Illustration section of the upcoming Medical Illustration Sourcebook no. 27

Alvita.com Features Botanical Art

December 9, 2013By PaulNews No Comments

Alvita Designs Web Site Around New Botanical Illustrations by Paul Mirocha When I run out of design ideas, I often turn to botany. Plants always come through for me as design solutions when all else fails. Each plant species is a beautiful, elegant design solution in itself, a variation on the theme for its botanical … Read More

Rebranding Alvita Tea

December 3, 2013By PaulNews, Recent projects No Comments

Botanical art for a new tea package design See more of Paul’s botanical illustrations for vintage and re-branded Alvita packages.   For years, I used to admire the design of  Alvita Tea packages whenever I was in a high-end health food store, with the legacy white boxes featuring botanical paintings. With 46 different herbs, the … Read More

Drawing is Seeing

April 6, 2013By PaulDrawing, News, Teaching No Comments

I spent the last week of March in Prescott, Arizona, as artist in residence at Skyview, a unique charter school based on Howard Gardner’s multiple intelligences. That means every student takes art and music. I call my workshop Drawing is Seeing. The title states my approach in simple terms. Drawing helps us observe things around … Read More

Protein: Crunchy and Delicious

February 18, 2013By PaulNews, Recent projects No Comments

Cytosport is a major manufacturer of sports nutrition products. Their line of Muscle Milk bars are enough to make one decide to go to the gym and start working out– if only to have a good excuse to eat lots of them. They have the same amount of protein that’s in a hamburger, but basically … Read More

A Good, Clean Splash

February 5, 2013By PaulNews, Packaging illustration, Recent projects 2 Comments

Twinlab is a major manufacturer and marketer of sports nutrition products. Responding to an evolving market, the brand managers decided that the next generation of nutritional drinks would need to be for the mass market, appealing to both women and men, and be free of all artificial flavors, colorings, sweeteners, and questionable or banned substances. … Read More

Too Cute to Kill?

January 13, 2013By PaulNews, Recent projects No Comments

Corry’s Snail and Bug Death comes in a package that has been around since the 1930s and has a lot of brand recognition. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illustration needed some help too. Still, it was very important that loyal customers … Read More

New Herbal Teas for Alvita

April 24, 2012By PaulNews 2 Comments

Anyone who browses at high-end health food stores has seen Alvita Tea packages, featuring their recognizable botanical watercolor art on white, and the dark blue branding on the box layouts. You can’t help noticing them–the plants are so beautiful and appealing to the eye and the design so simple and elegant that it stands out … Read More

The T-rex of Snakes

March 25, 2012By PaulNews No Comments

You can see my painting of Titanoboa, the largest snake on Earth in the April 2012 edition of Smithsonsian Magazine. The biggest, at least as far as we know: it lived a safe 58 million years ago. When the editor from Smithsonian Magazine contacted me with a rush job, they had tried photography of a … Read More

Artist in Residence: Tumamoc Hill

November 3, 2011By PaulNews No Comments

This past spring, I was invited to be the artist in residence at Tumamoc Hill, “Hill of the Horned Lizard”, a Sonoran Desert preserve owned by the University of Arizona. I bought a sketchbook and dedicated it only to drawing on this hill. This is an open ended project, but in return for use of … Read More

Milk for your muscles

September 5, 2011By PaulNews No Comments

When Cytosport, maker of Muscle Milk® protein bars, decided to launch a new series of bars with a new package design, they tried photography first. But to represent their product in the most delicious way possible, they needed a blend of realism and fantasy. That was a job for illustration. It had to look as … Read More

Desert Terroir

August 22, 2011By PaulBooks, News 1 Comment

Or is that Desert Terror? I didn’t know what a terroir was either, until I illustrated this book of food history and stories by Gary Paul Nabhan last winter. Desert Terroir will be published by The University of Texas Press in 2012. Terroir, of course, comes from the French word terre, meaning “land,” and refers … Read More

Bat Questions

July 20, 2011By PaulNews 3 Comments

Do you have questions about bats? If not, you will after reading this new book by Rose Hauk, published by Western National Parks Association, illustrated by Paul Mirocha. Basic bat anatomy: so you know how to ask a good question.     I have made a lot of scientific illustrations and I’m always looking for … Read More