IT WAS A MOMENT OF GENIUS. It became a legend and produced the first ice cream sandwich. It was 1928 at San Francisco's "Playland at the Beach." Ice cream vendor George Whitney placed a scoop of vanilla ice cream between two oatmeal cookies and dipped it in a vat of dark chocolate. The people who tried it said it was "It!" Tthe It's-It ice cream company was born.
The It's-It was sold individually at local San Francisco stores in cellophane packages until 2008. The It's-It company hired Gauger and Associates to design a package that could hold a dozen and sell their classic ice cream sandwiches at Costco.
After trying photography without success, Gauger hired Paul Mirocha to illustrate the It's-It sandwich as it should look in the taster's imagination. You can now find them at many stores, including Safeway. I keep a box in my freezer for emergencies.