Chips-It Package Illustration

The Chips-It box, illustrated by Paul Mirocha, and designed by the Gauger and Associates branding agency in San Francisco, won inclusion in the 2017 Graphis Design Annual.

illustration of Chips it package Chips It Package Illustration

illustration of chips it v4 white Chips It Package Illustration

A couple of older versions:

illustration of chips it v2 bite Chips It Package Illustration

A few people on the committee wanted it to have a bite taken out of it.

illustration of chips it 2 1024x756 Chips It Package Illustration

Others wanted a softer look with the chips slightly submerged

In the end, everyone agreed—the first version was the one.

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