A New War on Bugs

Bayer Corporation's professional grade pest-control products are well known for their conservative packaging, especially in their European market. The insects on these traditional branded labels, if they showed a picture at all, were simple black and white silhouettes. This year I had the opportunity to work with their designer on a new look featuring full color illustrations of the doomed bug.

illustration of Fly mirocha A New War on Bugs

Paul’s house fly illus­tra­tion for new Bayer indus­trial strength packaging

illustration of Maxforce Fly Spot Bait final flat A New War on Bugs

Old Bayer Professional Division Fly Bait label: nothing fancy or frilly here.

New package design with comp of fly from Bayer. This is what I worked from. The layout is fine, but the fly photo they approved for the comp was definitely the wrong species. The result is Musca domes­ticus all right, but science or no science, everyone sees it a little bit subjec­tively. And there is individual varia­tion in flies. The idea is to illus­trate the species as it is seen in the imagi­na­tion of the consumer purchasing the product.

illustration of Fly A New War on Bugs

Bayer’s compre­hensen­sive layout for the house fly label. You can see that they used the wrong fly species. They speci­fied a house fly, but showed a blue-bottle fly for position in the layout. In addition, they decided not to let the fly go over the circle border.


illustration of Fly comp pauls fly 1024x461 A New War on Bugs

New Bayer package label featuring Paul’s fly painting.

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