Food & Water
The design of this poster, for a conference organized by the University of Arizona Office of Regional Food Studies, (and a host of other sponsors), had to convey an almost impossible message. There had to be desert plants, dry environments, sustainable agriculture from traditional cultures as well as futuristic hi-tech farming.
I spent weeks in discussions, drawing thumbnail sketches, probably more than I've ever done. Each idea, it seemed, was missing one of the critical elements. In the end, the conference organizers admitted that they had the same problem communicating the concept behind the meeting. It was really too complex, but That's how it it. The world is complex.