Tuzigoot Visitor’s Center

I received a commission from the National Park Service to create an introduction panel to the new redesign of the Tuzigoot National Monument visitor's center in northern Arizona.

The theme of the exhibit was a unique and interesting one: seeing the ancient pueblo culture through the eyes of archeologists from the 1930s, the time when the excavations were being done for the park. We wanted to present a picture of how scientists at the time thought about prehistoric peoples and how visitors to the monument viewed it through their own culture. It is sort of an anthropology of anthropologists.

The panel is almost 5 feet tall. To evoke the time period, we decided to create a retro design in the style of the WPA posters done in the 1930s for the National Parks.

illustration of tuzigoot poster Tuzigoot Visitors Center

Tuzigoot Visitor’s Center: travel poster design for exhibit panel

These old WPA posters by mostly anony­mous artists are among the best and most appealing work done in the history of poster design. Deceptively simple at first look, I found they were not at all easy to emulate! I learned a lot trying to emulate these old posters.

When we placed one of my early designs in an array of old poster designs and found I needed to go back to the drawing board and simplify. Can you find it in this grid? A design that looks so simple and obvious is definitely not simple or easy to create.

illustration of wpa+posters Tuzigoot Visitors Center

National Park Service WPA posters from the 1930s

Somehow these old posters managed to take relatively simple natural scenes and features and make them feel like they are a wonder of the world, impres­sive as the pyramids.

The old posters also used a very limited color palette and it is amazing what they did with it. Many were silkscreened and used only 4–5 inks and some split fountain grada­tions. My first try had 3 times that many colors and too much detail. I sampled the colors from these old posters in Photoshop and created a color scheme from that.

To evaluate the final instal­la­tion, step back in time and see Tuzigoot for yourself.


To see more histor­ical WPA posters go here: Posters from the WPA, at the Library of Congress

And there is a cool book: Posters for the People: The Art of the WPA

1 Comment

  1. Guy Beverlin
    September 24, 2017

    Tuzigoot has always held special meaning for me and my family. It signi­fies a home built just to our liking, and perhaps to no one else’s :).

    Is it possible to get a copy of your Tuzigoot panel artwork in some format?

    Guy Beverlin
    +1 801 231‑1397


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