Protein: Crunchy and Delicious

Posted by on Feb 18, 2013 in News, Recent projects | No Comments
illustration of mondobar cookiedough F2.1 Protein: Crunchy and Delicious

Protein Crunch bar, choco­late chip cookie dough

Cytosport is a major manufac­turer of sports nutri­tion products. Their line of Muscle Milk bars are enough to make one decide to go to the gym and start working out– if only to have a good excuse to eat lots of them. They have the same amount of protein that’s in a hamburger, but basically they are candy bars. Protein Crunch is the newest product in this line, with package illus­tra­tions by Paul Mirocha.

As is often the case with packaging design, Cytosport tried photog­raphy first. But the results, while accurate,  just didn’t make anyone’s mouth water. They decided to use illus­tra­tion because it could be both realistic and appealing to the imagi­na­tion. “Just make it delicious,” said the brand manager when commis­sioning the art.

The bars are carefully designed using everyone’s favorite flavors and with nice atten­tion to the visual appear­ance. They were beautiful in themselves and that helped a lot. They could only send a few sample proto­types for refer­ence. It’s all they had. The shipping took an additional toll on the samples in terms of nicks and squished parts. They were far from photo­graph-able.

I made a careful study of each individual bar to make up an ideal­ized composite, sort of a Platonic ideal Protein Crunch bar. In the middle of the project, the design of the bars changed a bit. Not surprising when a new product is in devel­op­ment. I had to start over on most of them.

I ate all the proto­types when I was done painting them. They shouldn’t last long on the shelf in the gym either.

illustration of mondobar vanillaYogurt F1.2 Protein: Crunchy and Delicious

Protein Crunch bar, vanilla yogurt

illustration of mondobar doublechocolate F1.3 Protein: Crunchy and Delicious

Protein Crunch bar, double choco­late

illustration of mondobar cookies+creme F1.2 Protein: Crunchy and Delicious

Protein Crunch bar, cookies and crème

illustration of mondobar chocolatePB F4.4 Protein: Crunchy and Delicious

Protein Crunch bar, choco­late peanut butter

illustration of mondobar chocolatemint F2 Protein: Crunchy and Delicious

Protein Crunch bar, choco­late mint

 

 

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