Sweet, hot, and works well with designers

Posted by on Sep 16, 2016 in News | No Comments
illustration of peppers horizontal Sweet, hot, and works well with designers

Illustration of sweet peppers for Chicken Primal Bar package

Cave men didn’t have cameras, so Caveman Foods wanted the art for the Chicken Primal Bars to look hand-painted, yet a little more realistic than the usual work others were doing on walls of caves. They wanted the art realistic because humans were such visual creatures. Just seeing the sparkling, tasty ingre­di­ents would make human mouths water.

Not to mention that the conve­nient, ready-to-eat bars saved days of hunting and gathering.

The Primal Bars themselves must have been a challenge to make–they contain chicken meat somehow hermet­i­cally sealed into their wrappers. No one really knows really what cave men ate, so it was a chance to be creative: blueberry-pepper chicken, sweet chili chicken, smoked-cherry chicken, al adven­turous tastes. The small bars had the taste of a large meal.

The packaging and box caddies presented a challenge for an illus­trator. To work with the design, the art had to be cut, fit, flopped, and masked into a variety of odd shapes. Not only that, but the designs were still evolving as I did the illus­tra­tions. Ultimately a mouth-watering success.

illustration of Product Primal SamplePack 5681e18a 9944 499c b6a3 0c8bfc4495e4 1024x1024 Sweet, hot, and works well with designers

Cave Man Chicken Primal Bar with illus­tra­tions by Paul Mirocha

illustration of Primal Bar Caddy Chicken Blueberry Pepper 1024x1024 Sweet, hot, and works well with designers

Caddy box to ship and display the cave man Primal Bars

illustration of 12 ct Primal Bar BBP comments pm 923x1024 Sweet, hot, and works well with designers

Printed Die Cut package for Blueberry-Pepper Chicken Primal Bar with blue instruc­tions for where the art goes.

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