Too Cute to Kill?

Posted by on Jan 13, 2013 in News, Recent projects | No Comments
corry's original package

Corry's original package design

Corry’s Snail and Bug Death comes in a package that has been around since the 1930s and has a lot of brand recognition. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illustration needed some help too. Still, it was very important that loyal customers have no problem identifying the redesign of their trusted brand. We had to improve and update it without changing the basic face of the package.

Ron showed me the competition on the shelf. I did a pencil sketch using his undated package.

Paul's sketch for the new package design  

Paul's sketch for the new package design

This is my final painting.

Paul Mirocha's painting for new Corry's package

Paul Mirocha's painting for new Corry's package

Final new package on the shelf

Final new package on the shelf

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