What do Cave Men Eat?

Posted by on Oct 19, 2015 in News, Packaging illustration, Recent projects | No Comments

Up until early 2015, cave men ate this:

Original Cave Man bar package

Original Cave Man bar package

Then the CaveMan brand nutrition bars evolved a bit, they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The photography did not differentiate the different flavors from one another either—the packages did not look delicious and all the bars looked the same.

Cave Man Bar: first redesign

Cave Man Bar: first redesign

Finally Caveman brought in a new brand manager, Ken Salvo. Ken told them that that cave men did not use cameras—they preferred to communicate to fellow humans through painting. A painting was like a cake made from scratch compared to the usual cake mix. And the illustrations by Paul Mirocha focused on the unique ingredients in each bar rather than what the bars looked like. The ingredients emphasized the various flavors and how they combined. A customer could use their imagination which was more accurate than any photograph.

Redesigned Cave Man bar with paintings by Paul Mirocha

Redesigned Cave Man bar with paintings by Paul Mirocha

Cave Man bars finally got intelligent and stood up to be noticed. All seven subspecies of them.

wild blueberry nut cave man bars

wild blueberry nut and six other flavors for cave man bars with new paintings by Paul Mirocha

caveman bars cranberry apricot Nutrition Bar Carton - Cranberry Apricot

Cave man bars: dark chocolate cherry, illustrated by Paul Mirocha

Cave Man bars: maple nut, illustrated by Paul Mirocha

coconut-mango_800 mocha-chocolate_800
almond-cashew_800 apple-cinnamon_800 cranberry-apricot_800

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