What do Cave Men Eat?

Posted by on Oct 19, 2015 in News, Packaging illustration, Recent projects | No Comments

Up until early 2015, cave men ate this:

illustration of cave man bar2 700 What do Cave Men Eat?

Original Cave Man bar package

Then the CaveMan brand nutri­tion bars evolved a bit, they got a new logo, and substi­tuted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The photog­raphy did not differ­en­tiate the different flavors from one another either—the packages did not look delicious and all the bars looked the same.

illustration of cave man bar2 bb nut 700 What do Cave Men Eat?

Cave Man Bar: first redesign

Finally Caveman brought in a new brand manager, Ken Salvo. Ken told them that that cave men did not use cameras—they preferred to commu­ni­cate to fellow humans through painting. A painting was like a cake made from scratch compared to the usual cake mix. And the illus­tra­tions by Paul Mirocha focused on the unique ingre­di­ents in each bar rather than what the bars looked like. The ingre­di­ents empha­sized the various flavors and how they combined. A customer could use their imagi­na­tion which was more accurate than any photograph.

illustration of wild blueberry nut What do Cave Men Eat?

Redesigned Cave Man bar with paint­ings by Paul Mirocha

Cave Man bars finally got intel­li­gent and stood up to be noticed. All seven subspecies of them.

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wild blueberry nut and six other flavors for cave man bars with new paint­ings by Paul Mirocha

illustration of Cranberry Apricot Bar Wrapped What do Cave Men Eat? illustration of Nutrition Bar Carton Cranberry Apricot What do Cave Men Eat?

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illustration of maple nut 800 What do Cave Men Eat?

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