About Paul Mirocha

A versatile designer with decades of experience and strong visual skills in graphic design, web, digital illustration, and digital image making. His work is highly crafted, sophisticated, and detailed, yet has emotional appeal. As a trained user experience (UX) designer passionate about encouraging creative thinking and human-centered design, Paul's work communicates through a deep understanding of the audience.



Graphic design

Decades of experience as a visual designer for print media. I'm good with covers, typography, editorial layout, posters, and monitoring print production.

Digital design

I have a Masters degree in User Experience Design (UX), can write html5/CSS3, and use WordPress to develop sites.


  • Illustrations for advertising and natural products packaging
  • Children's book illustration
  • Interpretive exhibits
  • Maps and infographics
  • Science and technical illustration

Selected Clients

  • AAA Living Magazine
  • Arizona-Sonora Desert Museum
  • Arizona State Parks, Kartchner Caverns Visitor's Center
  • Bayer
  • Bill Smith Studio
  • Ceaco/Gamewright
  • Cisneros Design / Señor Murphy Santa Fe Candymakers
  • CytoSport, Inc. / MuscleMilk®
  • Desert Botanical Garden
  • The Franklin Library
  • Hampton Brown Publishing
  • Harcourt Brace
  • HarperCollins Publishers
  • Harvard Universitry Press
  • Johns Hopkins Bloomberg School of Public Health
  • Leigh Steinberg Sports and Entertainment
  • Ligature, Inc.
  • Massachusetts Horticultural Society/Boston Globe
  • Medical Economics Publishing
  • Meredith Corporation
  • Milkweed Editions
  • National Geographic School Publishing
  • North Carolina Museum of Natural Sciences
  • Novartis



  • Oxford University Press
  • Popular Science, Times/Mirror
  • Pearson Education
  • Quaker Oats
  • Rocky Mountain Elk Foundation
  • Scholastic Publishing
  • Smithsonian Magazine
  • Sunset Magazine
  • The Nature Conservancy
  • Tucson Botanical Garden
  • The University of Arizona
  • True Blue Gaming
  • Twinlab
  • Uncle Ben's Rice
  • United States Botanical Garden
  • Wall Street Journal
  • Western National Parks Association
  • Western Publishing/Golden Books
  • W.H. Freeman and Company


Saguaro Height Chart poster

Mail from Clients

The Meadows Center for Water and the Environment

“This is stunning! My boss was with me when I opened this and we both gasped together. Thank you so much for sharing it.” —The Meadows Center for Water and the Environment

The Meadows Center for Water and the Environment
Real men play board games

“The cookies are so realistic looking that I sadly have bite marks in one which one of my children thought was an enjoyable snack.”
Tom Vasel, from a review of “Toss Your Cookies”

Real men play board games
Holt, Rinehart & Winston

“The seashells were a huge success and have been approved, which is really unheard of for first passes. You did a great job on them. Thank you so much!”
Noemi Childs, Art buyer,

Holt, Rinehart & Winston
CytoSport, Inc.

“Easy communicating with Paul. He’s very clear, which makes it easy for him to understand my comments. He seems able to do whatever I needed very quickly and easily. Professionalism and creativity is a refreshing combination. Thanks Paul.”
Ken Salvo, Creative Director

CytoSport, Inc.
Kavish and Kavish Marketing Driven Design

“Working with Paul was a pleasure — follows art direction well, a good collaborator, timely, good people skills — a pro. The client was very pleased and feels it’s the best logo yet.”
Michael Kavish

Kavish and Kavish Marketing Driven Design
Desert Botanical Garden

“As part of the team that included not only Garden scientists and educators, but museum evaluators and visitor studies experts, we found Paul to be very, very flexible, easy to work with, and receptive to new ideas. In addition, he contributed a great deal of himself based on his broad experience not only as an artist, but as a visual communicator with an interest in science.”
Ruth Greenhouse, Director of Educational Services

Desert Botanical Garden
The Nature Conservancy Magazine

“Got the package. BEAUTIFUL! BEAUTIFUL! BEAUTIFUL! (And everyone else feels the same way.)”
Julian Kabenge, Art Director

The Nature Conservancy Magazine
Alvita Herbal Teas

We are so grateful for the talent you possess and your willingness to work with us. This new Alvita look has received rave reviews… Thank you for your kindness and patience.

–Lamar Wiscombe, Tea director

Alvita Herbal Teas
Barbara Kingsolver

“This is beautiful; I like it very much. Simple, but still there’s a lot of information there. Great work.”
Barbara Kingsolver, author (on illustration for Prodigal Summer, HarperCollins Publishers)

Barbara Kingsolver