Alvita Designs Web Site Around New Botanical Illustrations
by Paul Mirocha
When I run out of design ideas, I often turn to botany. Plants always come through for me as design solutions when all else fails. Each plant species is a beautiful, elegant design solution in itself, a variation on the theme for its botanical family. Plants are very cooperative. You never have to guild the lily.
Alvita did a nice job re-purposing the art from their new herbal tea packages for their home page. It’s more than that– the botanical illustrations form the foundation for the site design. There is a nice attention to details, using a deceptively simple user interface, while allowing the plant art to speak for themselves. And they sell themselves.
A special thanks to artists Julie Julak and Barbara Terkanian who helped with many of these plants as part of my studio to complete this project on schedule.