Photography or Illustration? Choosing illustration vs photography is a fundamental decision when thinking out a new food packaging design. Sometimes you want to use illustration because your competitors are using photography. Illustration can add an element of fantasy, depicting the taste as it exists in the imagination of the consumer. A painting can also add a precious and … Read More
The new Chips-It box, designed by branding agency, Gauger and Associates, won awards in the 2017 Graphis Design Annual for packaging design—with an illustration by Paul Mirocha.
Up until early 2015, cave men ate this: Then the CaveMan brand nutrition bars evolved a bit, they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The … Read More
Two recent additions to the new line of organic Alvita herbal tea packages. I think I have now painted almost every medicinal plant used in commercial teas. I try to sample the teas when I am working on them, but just painting these beautiful plants is therapeutic in itself. After about 35 of these packages, … Read More
Twinlab is a major manufacturer and marketer of sports nutrition products. Responding to an evolving market, the brand managers decided that the next generation of nutritional drinks would need to be for the mass market, appealing to both women and men, and be free of all artificial flavors, colorings, sweeteners, and questionable or banned substances. … Read More