What do Cave Men Eat?

October 19, 2015By PaulNews, Packaging illustration, Recent projects

Up until early 2015, cave men ate this: Then the CaveMan brand nutrition bars evolved a bit, they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The … Read More

Make Way for Monarchs

March 13, 2014By PaulDrawing, Graphic design, News, Recent projects

  Color is pretty, but usability is even better. Even in this highly technological age of rich media, there is a place for the simplicity of pen and ink. I created this scratchboard-style illustration of a Monarch butterfly for the Make way for Monarchs campaign. There will be color versions in the future, but I … Read More

Rebranding Alvita Tea

December 3, 2013By PaulNews, Recent projects

Botanical art for a new tea package design See more of Paul’s botanical illustrations for vintage and re-branded Alvita packages.   For years, I used to admire the design of  Alvita Tea packages whenever I was in a high-end health food store, with the legacy white boxes featuring botanical paintings. With 46 different herbs, the … Read More

Protein: Crunchy and Delicious

February 18, 2013By PaulNews, Recent projects

Cytosport is a major manufacturer of sports nutrition products. Their line of Muscle Milk bars are enough to make one decide to go to the gym and start working out– if only to have a good excuse to eat lots of them. They have the same amount of protein that’s in a hamburger, but basically … Read More

Walk on the Wild Side

February 15, 2013By PaulRecent projects

  The wild side is probably somewhere in your neighborhood. Gather plants as you walk and cook them up for dinner. Don’t worry that most of them are weeds. Don’t criticize until your tasted them. I drew these botanical illustrations for Carolyn Niethammer’s recent book Cooking the Wild Southwest. It’s actually an updated and rewritten … Read More

A Good, Clean Splash

February 5, 2013By PaulNews, Packaging illustration, Recent projects

Twinlab is a major manufacturer and marketer of sports nutrition products. Responding to an evolving market, the brand managers decided that the next generation of nutritional drinks would need to be for the mass market, appealing to both women and men, and be free of all artificial flavors, colorings, sweeteners, and questionable or banned substances. … Read More

Too Cute to Kill?

January 13, 2013By PaulNews, Recent projects

Corry’s Snail and Bug Death comes in a package that has been around since the 1930s and has a lot of brand recognition. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illustration needed some help too. Still, it was very important that loyal customers … Read More