Up until early 2015, cave men ate this: Then the CaveMan brand nutrition bars evolved a bit, they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The … Read More
MONARCH BUTTERFLIES: they are identifiable by any school child. And they are common as robins and daisies, right? Not necessarily. Don’t take anything beautiful for granted. Scientists have documented a 90% decline in numbers of this iconic species since the mid-1990s. Part of this is because of over-use of herbicides on farms, yards, and roadsides … Read More
Color is pretty, but usability is even better. Even in this highly technological age of rich media, there is a place for the simplicity of pen and ink. I created this scratchboard-style illustration of a Monarch butterfly for the Make way for Monarchs campaign. There will be color versions in the future, but I … Read More
Two recent additions to the new line of organic Alvita herbal tea packages. I think I have now painted almost every medicinal plant used in commercial teas. I try to sample the teas when I am working on them, but just painting these beautiful plants is therapeutic in itself. After about 35 of these packages, … Read More
Botanical art for a new tea package design See more of Paul’s botanical illustrations for vintage and re-branded Alvita packages. For years, I used to admire the design of Alvita Tea packages whenever I was in a high-end health food store, with the legacy white boxes featuring botanical paintings. With 46 different herbs, the … Read More
Cytosport is a major manufacturer of sports nutrition products. Their line of Muscle Milk bars are enough to make one decide to go to the gym and start working out– if only to have a good excuse to eat lots of them. They have the same amount of protein that’s in a hamburger, but basically … Read More
The wild side is probably somewhere in your neighborhood. Gather plants as you walk and cook them up for dinner. Don’t worry that most of them are weeds. Don’t criticize until your tasted them. I drew these botanical illustrations for Carolyn Niethammer’s recent book Cooking the Wild Southwest. It’s actually an updated and rewritten … Read More
Twinlab is a major manufacturer and marketer of sports nutrition products. Responding to an evolving market, the brand managers decided that the next generation of nutritional drinks would need to be for the mass market, appealing to both women and men, and be free of all artificial flavors, colorings, sweeteners, and questionable or banned substances. … Read More
Corry’s Snail and Bug Death comes in a package that has been around since the 1930s and has a lot of brand recognition. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illustration needed some help too. Still, it was very important that loyal customers … Read More