Chips-it new packaging , designed by Gauger & assoc., illustration by Paul Mirocha

CHips-It illustration by Paul Mirocha

A couple of older versions:

Final Chips-It ice cream sandwich illustration by Paul Mirocha
A few people on the committee wanted it to have a bite taken out of it.
Chips-It illustration by Paul Mirocha
Others wanted a softer look with the chips slightly submerged

In the end, everyone agreed—the first version was the one.

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