The package illustration for Nuggets, Vanilla Ice Cream Bites by It’s-It in San Francisco. A freezer full of these fueled my work on this project, which had to pass approval from an art director and a committee of 19 people at It’s-It. You can find them at Costco–delicious.
Isofit says, “Our unparalleled delicious gourmet flavors and easy mixability make every scoop of ISOFIT a true tasting experience.” Surprisingly, for a powder, they really do taste good. Since you aren’t going to sell this product by the look of the powder, we had to create an image that expressed the flavor inside to the … Read More
A couple of older versions: In the end, everyone agreed—the first version was the one.
This is the final package layout with artwork.