What do Cave Men Eat?

October 19, 2015By PaulNews, Packaging illustration, Recent projects

Up until early 2015, cave men ate this: Then the CaveMan brand nutrition bars evolved a bit, they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The … Read More

Milk for your muscles

September 5, 2011By PaulNews

When Cytosport, maker of Muscle Milk® protein bars, decided to launch a new series of bars with a new package design, they tried photography first. But to represent their product in the most delicious way possible, they needed a blend of realism and fantasy. That was a job for illustration. It had to look as … Read More