That’s how long visitors will spend deciding whether to explore your web site, read your magazine, order your product–or to move on.*
It’s my business to know what those people are thinking.
Research: stakeholders competition, and audience.
idea generation, user flows, personas and site maps.
Generating solutions. Sketching, wireframes,
quick prototyping, and design iteration.
Making it work.
Style guides and layouts.
* Jacob Nielsen, How long do users stay on web pages?