That’s how long visitors will spend deciding whether to explore your web site, read your magazine, order your product–or to move on.*
It’s my business to know what those people are thinking.
Research stakeholders competition, and audience.
idea generation, user flows, personas and site maps.
Generating solutions. Sketching, wireframes,
quick prototyping, and design iteration.
Making it work.
Style guides and layouts.
* Jacob Nielsen, How long do users stay on web pages?