Batting practice with an iPad
The goal of the app was to teach math using the science behind baseball. The design had to balance gamification—to keep the middle schoolers' interest, while teaching complex math calculations.
Ordering a pizza online: the movie
The drama becomes high when Participant no. 2 is given the task of ordering a combo pizza--one with two toppings, half and half.
Content inventory and assesment
We cataloged 88 individual pages and evaluated each page for Redundant, Outdated, or Trivial (ROT) content.
Landing page process
Most realty site designs fall below their potential in our opinion. This is partly do to the owners not understanding their target customer, leading to an emphasis on selling or impressing a visitor before you’ve made a connection with them.
Sonoran Desert: A Literary Field Guide
Nature guides have become a commodity based on a common formula. This one seeks to change that, featuring a poem by a different writer for each species.
Merchant payments processing web site
After researching the industry, I wanted to cut through all the technical jargon that was so common on merchant payments sites.
Screen flows for Tumamoc Tour app
This is a combination flow diagram and enhanced wireframes. This is what we gave the developers to do the programing.
Upper Sandusky Public Library
This study used an information architecture analysis, user interviews, and remote usability studies to create a new organization for the libraries holdings based on what visitors most wanted to find online.
Pencil illustration by Paul Mirocha of a stargazer lily showing typical flower anatomy.
Content strategy diagram
I believe the wine-taster's goblet as a metaphor for clarity in design is even more relevant today as it was for typographer Beatrice Warde in 1930.
Water in the environment
Infographics explaining complex issues within the water cycle to a non-scientific visitor.