When Quaker Oats wanted to promote their new wild berry flavors, they first hired food photographers, but the photographs of the bowl of oatmeal just did not do the trick. Very challenging to make oatmeal look delicious.
The ad agency called on me to do a super-realistic digital painting of the oatmeal and collaged it with the more whimsical bicycle image by illustrator Katy Dockrill. Although I had never met Katy, it was a delicious collaboration.